Wednesday, April 20, 2011

Easter with soul of Marketing 3.0


The following posts, one for each chapter of the book are related to the new Marketing 3.0 according to Philip Kotler: 

Note: Feeds in english and the links go to pages in spanish with Google Translation technology, choose your language.

The new soul of marketing 
Progress is part of humanity. The evolution of science and technology is somewhat surprising, and as a result, things that seemed impossible are now easily achievable. And marketing is also part of this evolution. From marketing 1.0 which is focused on the product, through marketing 2.0 which focuses on the consumer,today we face a new approach...Read more

Technology and social horizontal communications marketing The marketing concept has evolved, adopting at different times of life. The classic model of marketing 1.0, which focused on promoting the product, step in the decade of 90 to marketing 2.0,time when personal computers and the Internet. This incentive sharing word of mouth, which led companies to focus on emotional marketing...Read more

Conversation is the new advertisement A basic point that every company must have assumed it is its mission, the reason for their existence. It is therefore important to know the three main characteristics of a good mission, these are: the creation, introduction of a suggestion that could change the lives of consumers, dissemination, there is always a good story that moves people... Read more
An organization with values attracts better employees The corporate image is essential for consumers. Recently, a survey revealed that the most admired professionals are those who make a personal difference in the lives of people, including teachers, doctors and nurses, and the least admired are the sellers and advertising executives. Undoubtedly, respect values ​​as: integrity...Read more
Channel Partners are like a marriage At any organization, it is essential to have distribution channels to achieve a personalized service to its customers. While it is essential to have channel partners, so is identifying the values ​​and determine their compatibility with our organization. In Marketing 3.0, this partnership
 or collaboration is like a marriage between two human beings, is to share...Read more

Marketing 3.0 and social responsability A successful organization is not successful by itself, but depends on weaving a network of stakeholders, including consumers,employees, channel partners, the government and shareholders, all of whom have an interest in the business and its results . To satisfy thesewill lead to greater long-term profitability of the company...Read more

Responsible marketing and social cause Consumers are more inclined to organizations that have a positive impact on socio-cultural, therefore, companies must meet the challenges of society and help in finding solutions to the needs of society. When consumers are well informed and begin to see the products as commodities, this becomes a great challenge for companies...Read more
An horizontal society with opportunities for everyone Today, the structure of wealth in mankind is a pyramid, which means that there are people who have high purchasing power, there are other mid-level, while others who are at the bottom, are the people with very low income living in poverty. Companies generate the vast majority of economic development and should help this segment of low social incomes...Read more

Marketing 3.0 and its impact on the environment Making a difference is critical for businesses, a way to do it, is creating environmental impact, as it is one of the biggest global challenges of our time. Many organizations have to work in terms of helping the environment all of which create differences in the competition as they convert their internal values ​​into an advantage...Read more
The creed of Marketing 3.0 If we analyze the roots of marketing and fully understand them, we find ten faiths integrating marketing and values. I) Love and respect customers and competition - this means win the loyalty of consumers, touch the spirit and their emotions. On the other hand, competition is important, because without it, the market would grow more slowly. II) Be ready... Read more


Thursday, March 3, 2011

The spirit of "Project Angels", greater cooperation and efficiency in R&D

Any progress or advancement requires good research, and all research requires resources and materials to carry out projects effectively and get results.

The European Union (EU), has noticed this, and that is why seeks a strong presence in the area of scientific research and technology to ensure greater competitiveness, this is reflected in new jobs.

The EU launched the so-called Green Paper, a discussion paper that presents ideas and invites interested parties to contribute their opinions and reports to promote tools that help simplify bureaucratic procedures to access funding.

The European Community (EC), through this book, made a proposal bounded "Common Strategic Framework", which links the three areas of knowledge, research, education and innovation. The EC study different ways to have research funding and to meet the objectives of the strategy Europe 2020.


We can see in the UNESCO's 2010 report, the U.S. and Europe are the most engaged in scientific and technological research in the world, something it just wake up in Latin America in R+D+i. For example, EC in the budget until 2013, target 57: billions of Euros to ICT, through cooperative partnerships.

There are several ways to contribute to the Green Paper. Through a questionnaire, easy to complete for any individual or organization concerned. Through proposals aimed at large organizations and associations that want to provide a deeper perspective. An interactive blog, where questions and issues from the Green Paper will be published, open for comments, ideas and debate. Events: Several events will be organized in different countries to get ideas.
The European Commission plans to organize the major event after the close of this period of consultation (go to May 20, 2011) to discuss the main results for the next EU budget after 2013.

mvdBIZIT 2011 - Main Event ICT in Latin America, to be held in Montevideo from 23 to 25 March Enlarge 



Wednesday, March 2, 2011

How to get the blessing of your talent by “Business Angels”

LinkedIn participate in a debate that was talent. Transcribe the definition at that time commented: "Talent is created with a soul, is to do with brand, quality and passion. Must reflect your personality, your identity, your spirit, which is different to all "

Talent is to act with attitude in life. The mecca of actors is an Oscar, (Los Angeles, USA) which are called the "Very Important Person (VIP) of the 7th art, actors, producers and directors beyond the expected blockbuster recognition for what they did . This industry is an example of personal growth and development, as some actors become producers and / or directors.

Worldwide, entrepreneurs develop as people in all walks of life, addressing their needs and expectations by meeting the needs and expectations of others. All enterprising course collaborate on the development of all stakeholders.
An angel investor takes the risk, whenever they get a percentage of business results, it becomes your partner. These investors are entrepreneurs, executives who spend part of its assets to startup investments or born projects.. Invest not only capital but also expertise.
They are grouped into business organizations (associations, clubs, etc) all over the world, come with a minimum of $ 20,000 and up funds (pools of several million) with the participation of others, to invest in innovative projects, mainly service area and / or technology. Expect a return on their capital investment within a period ranging from 3 to 5 years solid project with a great future.


To take into account, if you have an idea, it can be enough to arouse interest, write it on a napkin at a business lunch. However, if you have a good project, make a good presentation, in short, on the basis of a project profile from 1 to 4 pages, which detail what to do, how, when and where it is successful. Note that 15 to 20 minutes is the time it takes for an investor to make a decision, so it must have a good business plan and be prepared. The first impression is what counts (10 seconds).
Continue..