Everyday learning in Social Networks

Personally, I'm surprised with the advancement of Social Networks and the knowledge acquired in recent years. I think we are all learning a more enjoyable way, we do it playing.



And a clear example was when in 1995 the first version of Windows we all played the "Solo" to use the mouse, have control of the cursor, click and drag. Another example was writing a text message on cell phones, today we have a variety of games with which we acquired the skill to operate them by touch screen. These games and entertainment came from individual and local group level, public and comprehensive, encompassing the development of communications (PC, telephone, email, chat, SMS, video calling, social networking CRM)


These devices and their applications interface make the man – machine more friendly and dynamic, facilitating our communication with people. Today, our phones are true extensions of our body and the human communication system.In this communication we have incorporated the navigation and management of our relationships with people through social networks, facilitating our conversation with many people at once, making macro-and micro-blogging, the most popular categories are Facebook and Twitter respectively.


We manage our relationships with family, friends and build new relationships, it's normal, as we publish our moods, daily activities, talk, share interests and ideas and knowledge.
We went through this experience, a clear example as topics of general interest was politics, sport and tourism. We create and drive along with many friends from the passions of the Uruguayans, the following groups on Facebook: ♥ ♥ ♪ ♫ Uruguayos Sooy CELESTEEE, CELESTEEE SOY YO! ♫ ♪ to encourage charrúa claw in the playoff against Costa Rica and then follow it with passion throughout the World football Cup,.. ♥ ♥ You love Natural Uruguay... Invite a "friend, a tourist" .. valuing our local area that makes us as we are and ♥ ♥ AID TO HAITI FROM URUGUAY AND THE WORLD ♥ affirming the solidarity of all Uruguayans applying for cause marketing for Haiti (Fund Raising). It is a challenge to maintain our profile, groups and pages with 1500, 4000, 17000 and 21000 people, so the Uruguayan is much, without paying advertising ..
There are many groups and pages with figures over the country, Coca Cola Facebook has more than 15 million fans, in fact, if Facebook were a country would be among the global top.

With our publication of the book, increase the level of demand and learning, without money we had to develop the diffusion through the free resources provided to us by Web 2:0. I take this opportunity to thank CX 20 Radio Montecarlo (interview at Montecarlo to your order), Grupo Epectador (link to website Business Spectator) and the remarkable press release Ana Maria Weston of a full-page newspaper El Pueblo Salto, Uruguay.
With the tax exemption that exists for the publication of books, there are a lot of books that are printed, and also the variety, not counting the digital format and the vast amount of information available on the Internet. I also thank the leading distributor of books from Uruguay, but with no financial resources to be in the mainstream media is impossible to differentiate a book in the libraries, in addition to what you discounted for that channel is more than half the retail price .
The following video of Eric Qualman is a must! Reflects the revolutionary new technologies and the explosion of Social Media. (2:4 million visits).

We all are brands, we do marketing and we define quality

During the day we are exposed to over 7000 marketing messages, besides the ones which we issue in social networks. The main thing in advertising is the differentiation and the promise of value that convey the brand names of products, services and obviously people who are also trademarks. All trademarks are depends on the degree of talent, differentiation and develop public relations, the number of followers, response and event that we manage with what we do.

Think of our human nature and what we do in social networks .. Are we Trademark? "Our spirit will make the difference to be unique, based on our belief system and values, knowledge and experience .. While, when we communicate with a person or people, we put our soul to tune and harmonize interests. We share with with our soul and we are with our spirit. "

One of my Marketing teacher, Dr. A. Levy said with great conviction: "What makes my brand, the best of what makes the brand of my enemy?" Referred to think of our brand, compare and differentiate ourselves. And let's face it, do you do it? Indeed all day, while maintaining face or Non-face communications.

In social networks, think and do according to what we are, with the cooperative and / or competitive spirit. What makes my wall, the best of what makes the wall of my friend and / or competitor? In the game to learn, share and compete with others we develop our brand profile (soul), which reflects our spirit. Some use our name and image and others create a name and image to represent them (avatar).

The next video, suggests what color is the best to express your brand’s attributes we .

Every day there are new brands, to finish the article, mentioned again the meaning of the brand’s colors.

Color is a powerful branding tool, color highlights attributes, evokes emotion and allows the recognition of your brand from the competition.
Here are the colors used by the most prestigious brands and what they say.

Blue: Intelligence, wisdom, integrity, truth, loyalty, trust, empowerment, security.

Green: Nature, growth, optimism, fertility, relaxation, youth, healing environment.
Yellow: energy, warmth, joy, happiness, care, vision, intellect, creativity.
Orange: energy, determination, success, competition, productivity, strength, courage, vitality.
Red: Power, energy, love, desire, action, passion, courage.
Purple: Royalty, energy, mystery, spirituality, wealth, magic, luxury.

What you believe, think and feel is most important, is what determines you for action. I think as media that we are, as we communicate ,our responsibility is to convey quality messages that places us in the minds and hearts of the people we are trying to get an answer.

Our book "Mecca of Competitive Marketing" combines cooperation and competition, the topics on the cover and proposed a marketing model of "33 P’s  and 33 C’s".
In the Age of the people, M.E.C.C.A. is Mind, Spirit, Body, Heart and Soul. We also devoted chapters to the motivation and entrepreneurship, where we select famous phrases in history that inspire us and give us encouragement to do ..