Showing posts with label uruguayan. Show all posts
Showing posts with label uruguayan. Show all posts

Monday, February 28, 2011

Road to Olympus in search of "Capital Angel" for my proyect

Success begins with a good idea, followed by a good project and a good team, you can use an Angel Investor to receive capital.

Who are they? They are skilled entrepreneurs with high annual income and have extensive experience in the business field. While the mecca for this figure is North America and Europe, is growing in Latin America.
Is important to note what elements encourage a "Business Angel" to invest in a startup, so if you have a good project and you are effective, pay attention.


Angels investments primarily are looking for effective people , skillful, who can carry out the project with commitment and responsibility. Looking for entrepreneurs to be reflected in attitude.
Second, looking for a good project, other than what's on the market, that is innovative, with a large target segment, market research and competitive analysis.

You may be employer and act in a local market and want to internationalize your business. Your business may need to go into the public arena and then go public. For this great leap also need an investor or angel investors to put more seed capital (venture capital) for start (startup) of your new global enterprise.
Once an angel investor invest in your project, remember that decisions are joint, and you should report to a board and progress updates.

Where to find this Business Angel? In your family, your friends and if not, we must expand the circle of influence. They are in events, conferences, large meetings, then, is necessary to assist them, have a good presentation, both personal and project.
Here in the cloud, and technological resources through social networks, you can put into practice the theory of Six Degrees, we separated a few steps away from anyone in the world.
Continue..

Monday, February 21, 2011

Marketing: 3.0 Spanish

This is what you have been waiting for; Marketing: 3.0 Spanish, 3D (dimensions: basic, strategic and competitive) with 33 P (Marketing Mix). The model interprets variables Mecca that contemplate the details that make the quality to achieve the desired result in our actions.


In appreciation of everything I'm learning from you all, here in the cloud. I want to share the following presentation: "Mecca of Competitive Marketing" (21 simple slide )You will see that they are easy to understand, in fact unconsciously apply them in your daily conversation with people and organizations.
It was made from my conferences in the past three years and our book.
 
Make your comment and if you want, share this blog.

Saturday, August 7, 2010

Mecca of Competitive Marketing

ISBN 978-9974-98-070-9‏ (Spanish Version Book)


"Between being and having, motivation, technology, services, quality, management, communication, people and pleasure. A new marketing model comes with 33 P .. more blue than ever. Beyond the mean value we should position pleasure. The quality and marketing go hand in hand, together define the marketing with love, marketing in detail and set a new marketing mix 2010. 
We all do Marketing. If we do so with heart, soul, we do it with love, generating a lot of pleasure.. Love Marketing".


Foreword

The passion and expertise are combined, with good harmony, to make way for this work which is the result of an extensive research that the author has carried out and in which succeeded in developing an exciting content for all those organizations that wish to prosper and succeed in the quality of their services.With a clear strategic focus, Prof. Raul Olivera presents a highly effective marketing model to reach customers’ hearts, who are people seeking motivation and satisfaction, love and pleasure as they acquire the benefits.Undoubtedly, this creation is for all those wishing to expand their knowledge in this area and have a guide for personal development ... .. A competitive model with 33 P’s of Marketing and their respective 33 C’s of quality so you can apply and develop them in business, and, in your life "...
Irene Muniz Polischuk
Marketing Executive International Group


History book


On Friday 25 June, we announced our book as part of the XIII Congress ATUADU ENTA, on its first day held in the Chamber of Commerce and Services Uruguayan. After the World Cup on July 17 at the Lafayette Hotel, on the second day of the event mentioned above, we fulfill the promise of being present with the book.
Promise made in two times.The first conference held in June 2008 ENTA
"Competitive Marketing: Systemic Model Applied to individuals, organizations and countries."
At the second conference, "Competitive Marketing: Part II" Highway to hell ", issued on March 25, 2009

In Uruguay, from August in major bookstores.Author: Raúl Marcel Olivera


Learn, unlearn and still learning ..

The difference between animals and human beings, is that we we thought, right? Between stimulus and response, we think .. Anyone who acknowledges being in front of an apple is because before he marked the experience, knowledge, values and belief system .. .. because before he believes .. Although our senses make some preference when it comes to learn and keep a conversation .. giving rise to different perceptions compared to the same element or same situation .. 



To understand how the process occurs, one can imagine the person entering data into the computer who processed, stored and updated when circumstances requires. Data are the sensory experiences (what you hear, feel, felt, tasted, see). This is processed and stored. . When is time to decide on how to deal with any situation, the data is updated and takes precedence over who will decide how to make the decision. Specific sensory experience is stored in the brain. What is important to work with it, is to know the structure and the conditions under which processes the experience was stored. All people use all their senses, but adopting one of the following profiles: visual, auditory and kinesthetic (touch, taste and smell).


We act on a representation of reality that is our personal map. Each person is different therefore each map of reality differs from the other map.
See the excellent communication in NLP
Many conflicts arise because we start from the principle that the other has the same references that we use, the same paths of thought and know what we mean.
Truth is subjective, there is no absolute truth. It always depends, up to the reality we all have different interpretations. We are unique beings, the challenge is to accept and learn to live with the world ..


Online Marketing is a reality where everything can be measured based on Web 2.0, Viral Marketing and Social Network Marketing ..







Currently, how many variables you have to control to successfully develop a marketing plan? Reach the 8 P’s" of services? (Product, Price, Place, Promotion, People, Process, Performance and Physical Evidence)













33 P’s of Marketing Mix and 33 C’s of Quality is the model we construct in our book.




MECCA DEL MARKETING COMPETITIVO

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