We all are brands, we do marketing and we define quality

During the day we are exposed to over 7000 marketing messages, besides the ones which we issue in social networks. The main thing in advertising is the differentiation and the promise of value that convey the brand names of products, services and obviously people who are also trademarks. All trademarks are depends on the degree of talent, differentiation and develop public relations, the number of followers, response and event that we manage with what we do.

Think of our human nature and what we do in social networks .. Are we Trademark? "Our spirit will make the difference to be unique, based on our belief system and values, knowledge and experience .. While, when we communicate with a person or people, we put our soul to tune and harmonize interests. We share with with our soul and we are with our spirit. "

One of my Marketing teacher, Dr. A. Levy said with great conviction: "What makes my brand, the best of what makes the brand of my enemy?" Referred to think of our brand, compare and differentiate ourselves. And let's face it, do you do it? Indeed all day, while maintaining face or Non-face communications.

In social networks, think and do according to what we are, with the cooperative and / or competitive spirit. What makes my wall, the best of what makes the wall of my friend and / or competitor? In the game to learn, share and compete with others we develop our brand profile (soul), which reflects our spirit. Some use our name and image and others create a name and image to represent them (avatar).

The next video, suggests what color is the best to express your brand’s attributes we .

Every day there are new brands, to finish the article, mentioned again the meaning of the brand’s colors.

Color is a powerful branding tool, color highlights attributes, evokes emotion and allows the recognition of your brand from the competition.
Here are the colors used by the most prestigious brands and what they say.

Blue: Intelligence, wisdom, integrity, truth, loyalty, trust, empowerment, security.

Green: Nature, growth, optimism, fertility, relaxation, youth, healing environment.
Yellow: energy, warmth, joy, happiness, care, vision, intellect, creativity.
Orange: energy, determination, success, competition, productivity, strength, courage, vitality.
Red: Power, energy, love, desire, action, passion, courage.
Purple: Royalty, energy, mystery, spirituality, wealth, magic, luxury.

What you believe, think and feel is most important, is what determines you for action. I think as media that we are, as we communicate ,our responsibility is to convey quality messages that places us in the minds and hearts of the people we are trying to get an answer.

Our book "Mecca of Competitive Marketing" combines cooperation and competition, the topics on the cover and proposed a marketing model of "33 P’s  and 33 C’s".
In the Age of the people, M.E.C.C.A. is Mind, Spirit, Body, Heart and Soul. We also devoted chapters to the motivation and entrepreneurship, where we select famous phrases in history that inspire us and give us encouragement to do ..

Mecca of Competitive Marketing

ISBN 978-9974-98-070-9‏ (Spanish Version Book)


"Between being and having, motivation, technology, services, quality, management, communication, people and pleasure. A new marketing model comes with 33 P .. more blue than ever. Beyond the mean value we should position pleasure. The quality and marketing go hand in hand, together define the marketing with love, marketing in detail and set a new marketing mix 2010. 
We all do Marketing. If we do so with heart, soul, we do it with love, generating a lot of pleasure.. Love Marketing".

Foreword

The passion and expertise are combined, with good harmony, to make way for this work which is the result of an extensive research that the author has carried out and in which succeeded in developing an exciting content for all those organizations that wish to prosper and succeed in the quality of their services.With a clear strategic focus, Prof. Raul Olivera presents a highly effective marketing model to reach customers’ hearts, who are people seeking motivation and satisfaction, love and pleasure as they acquire the benefits.Undoubtedly, this creation is for all those wishing to expand their knowledge in this area and have a guide for personal development ... .. A competitive model with 33 P’s of Marketing and their respective 33 C’s of quality so you can apply and develop them in business, and, in your life "...
Irene Muniz Polischuk
Marketing Executive International Group


History book

On Friday 25 June, we announced our book as part of the XIII Congress ATUADU ENTA, on its first day held in the Chamber of Commerce and Services Uruguayan. After the World Cup on July 17 at the Lafayette Hotel, on the second day of the event mentioned above, we fulfill the promise of being present with the book.
Promise made in two times.The first conference held in June 2008 ENTA "Competitive Marketing: Systemic Model Applied to individuals, organizations and countries."
At the second conference, "Competitive Marketing: Part II" Highway to hell ", issued on March 25, 2009

In Uruguay, from August in major bookstores.Author: Raúl Marcel Olivera

Learn, unlearn and still learning ..

The difference between animals and human beings, is that we we thought, right? Between stimulus and response, we think .. Anyone who acknowledges being in front of an apple is because before he marked the experience, knowledge, values and belief system .. .. because before he believes .. Although our senses make some preference when it comes to learn and keep a conversation .. giving rise to different perceptions compared to the same element or same situation .. 



To understand how the process occurs, one can imagine the person entering data into the computer who processed, stored and updated when circumstances requires. Data are the sensory experiences (what you hear, feel, felt, tasted, see). This is processed and stored. . When is time to decide on how to deal with any situation, the data is updated and takes precedence over who will decide how to make the decision. Specific sensory experience is stored in the brain. What is important to work with it, is to know the structure and the conditions under which processes the experience was stored. All people use all their senses, but adopting one of the following profiles: visual, auditory and kinesthetic (touch, taste and smell).


We act on a representation of reality that is our personal map. Each person is different therefore each map of reality differs from the other map.

See the excellent communication in NLP

Many conflicts arise because we start from the principle that the other has the same references that we use, the same paths of thought and know what we mean.
Truth is subjective, there is no absolute truth. It always depends, up to the reality we all have different interpretations. We are unique beings, the challenge is to accept and learn to live with the world ..


Online Marketing is a reality where everything can be measured based on Web 2.0, Viral Marketing and Social Network Marketing ..







Currently, how many variables you have to control to successfully develop a marketing plan? Reach the 8 P’s" of services? (Product, Price, Place, Promotion, People, Process, Performance and Physical Evidence)

33 P’s of Marketing Mix and 33 C’s of Quality is the model we construct in our book.

MECCA DEL MARKETING COMPETITIVO

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