Thursday, September 9, 2010

We all are brands, we do marketing and we define quality

During the day we are exposed to over 7000 marketing messages, besides the ones which we issue in social networks. The main thing in advertising is the differentiation and the promise of value that convey the brand names of products, services and obviously people who are also trademarks. All trademarks are depends on the degree of talent, differentiation and develop public relations, the number of followers, response and event that we manage with what we do.

Think of our human nature and what we do in social networks .. Are we Trademark? "Our spirit will make the difference to be unique, based on our belief system and values, knowledge and experience .. While, when we communicate with a person or people, we put our soul to tune and harmonize interests. We share with with our soul and we are with our spirit. "


One of my Marketing teacher, Dr. A. Levy said with great conviction: "What makes my brand, the best of what makes the brand of my enemy?" Referred to think of our brand, compare and differentiate ourselves. And let's face it, do you do it? Indeed all day, while maintaining face or Non-face communications.
In social networks, think and do according to what we are, with the cooperative and / or competitive spirit. What makes my wall, the best of what makes the wall of my friend and / or competitor? In the game to learn, share and compete with others we develop our brand profile (soul), which reflects our spirit. Some use our name and image and others create a name and image to represent them (avatar).
The next video, suggests what color is the best to express your brand’s attributes we .




Every day there are new brands, to finish the article, mentioned again the meaning of the brand’s colors.

Color is a powerful branding tool, color highlights attributes, evokes emotion and allows the recognition of your brand from the competition.
Here are the colors used by the most prestigious brands and what they say.

Blue: Intelligence, wisdom, integrity, truth, loyalty, trust, empowerment, security.
Green: Nature, growth, optimism, fertility, relaxation, youth, healing environment.
Yellow: energy, warmth, joy, happiness, care, vision, intellect, creativity.
Orange: energy, determination, success, competition, productivity, strength, courage, vitality.
Red: Power, energy, love, desire, action, passion, courage.
Purple: Royalty, energy, mystery, spirituality, wealth, magic, luxury.





What you believe, think and feel is most important, is what determines you for action. I think as media that we are, as we communicate ,our responsibility is to convey quality messages that places us in the minds and hearts of the people we are trying to get an answer.


Our book "Mecca of Competitive Marketing" combines cooperation and competition, the topics on the cover and proposed a marketing model of "33 P’s  and 33 C’s".
In the Age of the people, M.E.C.C.A. is Mind, Spirit, Body, Heart and Soul. We also devoted chapters to the motivation and entrepreneurship, where we select famous phrases in history that inspire us and give us encouragement to do ..