Uruguay inspires Philip Kotler on Marketing 3.0

A few days ago I heard on LinkedIn Philip Kotler´s new book of  "Marketing 3.0" (from Products to Customers to the Human Spirit), which setiempre released in 2010.
Kotler is considered the father of modern marketing, he took the 4 P's (Product, Price, Promotion  Advertising and Plaza) of the book "Commercializing" by Jerome McCartthy (which we define as a Basic Marketing focused on consumers) and developed in a wide range of books focusing on the Principles of Marketing customers that make large consumers (in what we call a Strategic Marketing) Although there are other Gurus as Ansoff, BCG Consultant, McKinsey Consulting, Al Ries, Michael Porter, and many more, including my teacher Alberto Levy Porter challenged with the same generic strategy, saying that the only differentiation was valid, if you want more stories can be found in my book.

Kotler find it hard to add more to the 4 P's of marketing mix, as stated in the book "Marketing for Hospitality and Tourism" (Pearson 1997). What is certain, that many around the world still unaware of these 4 P's that are: Person, Contact Person, Physical Evidence and benefits that complement the initial marketing mix of consumer-oriented product, the latter oriented customer service.

In Uruguay, the marketing mix it became known, our dear Prof. Jorge Sapelli with his charisma as simple and human, in various tertiary institutions, reflecting aspects of marketing with uruguayan soul.


Prof Kotler, marketing called 1.0 (Basic) to developed until 1960, from 80 to 2000, the marketing 2.0 (Strategic) and 3.0 marketing to that developed by companies recognize customer as person.
From Adam Smith to Peter Drucker, spent a couple of centuries for economics and business administration, after 80 years of marketing, customers will be treated as individuals. The ISO 9001:2008 and ISO 9004:2009 also refers to this fact. You have to sit to receive such obvious things, viewed by the Gurus.


We talked for the first time in our model in June 2008 by Congress to colleagues, friends, empresariso and senior executives of multinational companies (including, Javier Martinez, a former marketing manager of Cola Cola Uruguay) and national public-private sphere . At another conference in 2009, we again discuss the issue and published in June 2010, MECCA OF COMPETITIVE MARKETING (5000 copies sold). I suspect that there is plagiarism and conspiracy of our copyright and soon we will start legal action. Look at the date of this publication, "That innocence is worth to you." (The day of the Holy Innocents)

Of course, with Professor Philip Kotler we share, in the first place: "People are not seen as just as consumers but as "whole individuals" (a term described in the book by Stephen Covey 8^th Habit) who feel they need to satisfy their needs and expectations at a functional level, emotional and spiritual, living the experiences with companies and express more natural, being more credible than traditional advertising. The role of Internet in this issue is essential, through blogging social networks. " Secondly, "how it can reach the soul of consumers" is the challenge that we also propose in our book, in fact the goal is to capture your heart to love us with all your soul and I tell everyone met online.


Now we even have points in common with the great guru of marketing, with the advantage that we establish a model MECCA of 33 P's (Kotler at this time ran out P's) that determine the ingredients of the conversation, which together to 33 C's of quality fail to reach the position, Branding and differentiation of a person. In the Rio de la Plata also have 3 dimensions of marketing: Basic 1.0, Strategy 2.0 and 3.0 Competitive  is to recognize our client as person.
The cover of the book is heart with soul. MECCA is Mind, Spirit, Body, Heart and Soul of Competitive Marketing. Pure coincidence, 33 makes no reference to the age of Christ, or at "33 Orientales", the sum of the P's and C's do not have anything to do with the devil .. Mecca, and this clarified the term, though personally I would love to have many visitors as this city of faith and capital of Saudi Arabia.
Well, actually, the book has some mystical and now my daughter Victoria Federica,

who is 11,  is reading it.

Happy New Year!!
To purchase book click here.

Everything is Love Marketing in Christmas

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Ilumina el camino
Cargado originalmente por Raul Marcel

At Christmas, we experience the ultimate expression of Love and Marketing of the year. In the Age of the Person, acts of faith and belief are becoming more related to the business world. We appreciate the present communication, which allows us to customize our brand of products and services that require a better quality of our believers.
Evangelize with marketing to create a relationship of trust and recommendation for the purpose of obtaining greater participation. Establish a conversation that contains all the ingredients needed to know exactly what people want. The result is full of great mystic, because if we know exactly what and how consumers want, we are forming a satisfaction in a personal and ideal way. And that leads to love.

Christmas is love for the Christian world and to keep alive the legacy of humanity I want to share with you the following story by an anonymous author.

"Legend has it that a poor woman with a child in his arms, was passing in front of a cave and suddenly heard a mysterious voice coming from inside it, telling her:" Come and take whatever you want, but do not forget the most important. Remember, then you leave the door will close forever. So, take the opportunity, but do not forget the most important. "

The woman came to the cave and found many treasures. Fascinated by gold and jewels, put the child on the floor and began to gather, anxious, all she could in her apron.

The mysterious voice spoke again: "You have only eight minutes."
Exhausted after eight minutes, the woman loaded with gold and precious stones, ran out of the cave and the door closed.

She then recalled that the child was inside and the door is closed forever.
The wealth was short-lived and despair, forever.
The same thing happens sometimes with us. We have eighty years to live in this world, and a voice warns us always. Do not forget the most important! And the most important thing is the spiritual, family, friends, life .. Treasures of the Soul!

The gain, wealth, material pleasures fascinate us so much that sometimes the most important is left aside.
Be happy every moment, every moment of your life, however difficult the problems appear, find the solutions.
Life, just one. Enjoy it, cherish it, fall in love with it, do not regret anything or have missed something done. "

Congratulations!!
To see your gift
Click here

Everyday learning in Social Networks

Personally, I'm surprised with the advancement of Social Networks and the knowledge acquired in recent years. I think we are all learning a more enjoyable way, we do it playing.



And a clear example was when in 1995 the first version of Windows we all played the "Solo" to use the mouse, have control of the cursor, click and drag. Another example was writing a text message on cell phones, today we have a variety of games with which we acquired the skill to operate them by touch screen. These games and entertainment came from individual and local group level, public and comprehensive, encompassing the development of communications (PC, telephone, email, chat, SMS, video calling, social networking CRM)


These devices and their applications interface make the man – machine more friendly and dynamic, facilitating our communication with people. Today, our phones are true extensions of our body and the human communication system.In this communication we have incorporated the navigation and management of our relationships with people through social networks, facilitating our conversation with many people at once, making macro-and micro-blogging, the most popular categories are Facebook and Twitter respectively.


We manage our relationships with family, friends and build new relationships, it's normal, as we publish our moods, daily activities, talk, share interests and ideas and knowledge.
We went through this experience, a clear example as topics of general interest was politics, sport and tourism. We create and drive along with many friends from the passions of the Uruguayans, the following groups on Facebook: ♥ ♥ ♪ ♫ Uruguayos Sooy CELESTEEE, CELESTEEE SOY YO! ♫ ♪ to encourage charrúa claw in the playoff against Costa Rica and then follow it with passion throughout the World football Cup,.. ♥ ♥ You love Natural Uruguay... Invite a "friend, a tourist" .. valuing our local area that makes us as we are and ♥ ♥ AID TO HAITI FROM URUGUAY AND THE WORLD ♥ affirming the solidarity of all Uruguayans applying for cause marketing for Haiti (Fund Raising). It is a challenge to maintain our profile, groups and pages with 1500, 4000, 17000 and 21000 people, so the Uruguayan is much, without paying advertising ..
There are many groups and pages with figures over the country, Coca Cola Facebook has more than 15 million fans, in fact, if Facebook were a country would be among the global top.

With our publication of the book, increase the level of demand and learning, without money we had to develop the diffusion through the free resources provided to us by Web 2:0. I take this opportunity to thank CX 20 Radio Montecarlo (interview at Montecarlo to your order), Grupo Epectador (link to website Business Spectator) and the remarkable press release Ana Maria Weston of a full-page newspaper El Pueblo Salto, Uruguay.
With the tax exemption that exists for the publication of books, there are a lot of books that are printed, and also the variety, not counting the digital format and the vast amount of information available on the Internet. I also thank the leading distributor of books from Uruguay, but with no financial resources to be in the mainstream media is impossible to differentiate a book in the libraries, in addition to what you discounted for that channel is more than half the retail price .
The following video of Eric Qualman is a must! Reflects the revolutionary new technologies and the explosion of Social Media. (2:4 million visits).

We all are brands, we do marketing and we define quality

During the day we are exposed to over 7000 marketing messages, besides the ones which we issue in social networks. The main thing in advertising is the differentiation and the promise of value that convey the brand names of products, services and obviously people who are also trademarks. All trademarks are depends on the degree of talent, differentiation and develop public relations, the number of followers, response and event that we manage with what we do.

Think of our human nature and what we do in social networks .. Are we Trademark? "Our spirit will make the difference to be unique, based on our belief system and values, knowledge and experience .. While, when we communicate with a person or people, we put our soul to tune and harmonize interests. We share with with our soul and we are with our spirit. "

One of my Marketing teacher, Dr. A. Levy said with great conviction: "What makes my brand, the best of what makes the brand of my enemy?" Referred to think of our brand, compare and differentiate ourselves. And let's face it, do you do it? Indeed all day, while maintaining face or Non-face communications.

In social networks, think and do according to what we are, with the cooperative and / or competitive spirit. What makes my wall, the best of what makes the wall of my friend and / or competitor? In the game to learn, share and compete with others we develop our brand profile (soul), which reflects our spirit. Some use our name and image and others create a name and image to represent them (avatar).

The next video, suggests what color is the best to express your brand’s attributes we .

Every day there are new brands, to finish the article, mentioned again the meaning of the brand’s colors.

Color is a powerful branding tool, color highlights attributes, evokes emotion and allows the recognition of your brand from the competition.
Here are the colors used by the most prestigious brands and what they say.

Blue: Intelligence, wisdom, integrity, truth, loyalty, trust, empowerment, security.

Green: Nature, growth, optimism, fertility, relaxation, youth, healing environment.
Yellow: energy, warmth, joy, happiness, care, vision, intellect, creativity.
Orange: energy, determination, success, competition, productivity, strength, courage, vitality.
Red: Power, energy, love, desire, action, passion, courage.
Purple: Royalty, energy, mystery, spirituality, wealth, magic, luxury.

What you believe, think and feel is most important, is what determines you for action. I think as media that we are, as we communicate ,our responsibility is to convey quality messages that places us in the minds and hearts of the people we are trying to get an answer.

Our book "Mecca of Competitive Marketing" combines cooperation and competition, the topics on the cover and proposed a marketing model of "33 P’s  and 33 C’s".
In the Age of the people, M.E.C.C.A. is Mind, Spirit, Body, Heart and Soul. We also devoted chapters to the motivation and entrepreneurship, where we select famous phrases in history that inspire us and give us encouragement to do ..

Mecca of Competitive Marketing

ISBN 978-9974-98-070-9‏ (Spanish Version Book)


"Between being and having, motivation, technology, services, quality, management, communication, people and pleasure. A new marketing model comes with 33 P .. more blue than ever. Beyond the mean value we should position pleasure. The quality and marketing go hand in hand, together define the marketing with love, marketing in detail and set a new marketing mix 2010. 
We all do Marketing. If we do so with heart, soul, we do it with love, generating a lot of pleasure.. Love Marketing".

Foreword

The passion and expertise are combined, with good harmony, to make way for this work which is the result of an extensive research that the author has carried out and in which succeeded in developing an exciting content for all those organizations that wish to prosper and succeed in the quality of their services.With a clear strategic focus, Prof. Raul Olivera presents a highly effective marketing model to reach customers’ hearts, who are people seeking motivation and satisfaction, love and pleasure as they acquire the benefits.Undoubtedly, this creation is for all those wishing to expand their knowledge in this area and have a guide for personal development ... .. A competitive model with 33 P’s of Marketing and their respective 33 C’s of quality so you can apply and develop them in business, and, in your life "...
Irene Muniz Polischuk
Marketing Executive International Group


History book

On Friday 25 June, we announced our book as part of the XIII Congress ATUADU ENTA, on its first day held in the Chamber of Commerce and Services Uruguayan. After the World Cup on July 17 at the Lafayette Hotel, on the second day of the event mentioned above, we fulfill the promise of being present with the book.
Promise made in two times.The first conference held in June 2008 ENTA "Competitive Marketing: Systemic Model Applied to individuals, organizations and countries."
At the second conference, "Competitive Marketing: Part II" Highway to hell ", issued on March 25, 2009

In Uruguay, from August in major bookstores.Author: Raúl Marcel Olivera

Learn, unlearn and still learning ..

The difference between animals and human beings, is that we we thought, right? Between stimulus and response, we think .. Anyone who acknowledges being in front of an apple is because before he marked the experience, knowledge, values and belief system .. .. because before he believes .. Although our senses make some preference when it comes to learn and keep a conversation .. giving rise to different perceptions compared to the same element or same situation .. 



To understand how the process occurs, one can imagine the person entering data into the computer who processed, stored and updated when circumstances requires. Data are the sensory experiences (what you hear, feel, felt, tasted, see). This is processed and stored. . When is time to decide on how to deal with any situation, the data is updated and takes precedence over who will decide how to make the decision. Specific sensory experience is stored in the brain. What is important to work with it, is to know the structure and the conditions under which processes the experience was stored. All people use all their senses, but adopting one of the following profiles: visual, auditory and kinesthetic (touch, taste and smell).


We act on a representation of reality that is our personal map. Each person is different therefore each map of reality differs from the other map.

See the excellent communication in NLP

Many conflicts arise because we start from the principle that the other has the same references that we use, the same paths of thought and know what we mean.
Truth is subjective, there is no absolute truth. It always depends, up to the reality we all have different interpretations. We are unique beings, the challenge is to accept and learn to live with the world ..


Online Marketing is a reality where everything can be measured based on Web 2.0, Viral Marketing and Social Network Marketing ..







Currently, how many variables you have to control to successfully develop a marketing plan? Reach the 8 P’s" of services? (Product, Price, Place, Promotion, People, Process, Performance and Physical Evidence)

33 P’s of Marketing Mix and 33 C’s of Quality is the model we construct in our book.

MECCA DEL MARKETING COMPETITIVO

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