Mecca of Competitive Marketing

ISBN 978-9974-98-070-9‏ (Spanish Version Book)


"Between being and having, motivation, technology, services, quality, management, communication, people and pleasure. A new marketing model comes with 33 P .. more blue than ever. Beyond the mean value we should position pleasure. The quality and marketing go hand in hand, together define the marketing with love, marketing in detail and set a new marketing mix 2010. 
We all do Marketing. If we do so with heart, soul, we do it with love, generating a lot of pleasure.. Love Marketing".

Foreword

The passion and expertise are combined, with good harmony, to make way for this work which is the result of an extensive research that the author has carried out and in which succeeded in developing an exciting content for all those organizations that wish to prosper and succeed in the quality of their services.With a clear strategic focus, Prof. Raul Olivera presents a highly effective marketing model to reach customers’ hearts, who are people seeking motivation and satisfaction, love and pleasure as they acquire the benefits.Undoubtedly, this creation is for all those wishing to expand their knowledge in this area and have a guide for personal development ... .. A competitive model with 33 P’s of Marketing and their respective 33 C’s of quality so you can apply and develop them in business, and, in your life "...
Irene Muniz Polischuk
Marketing Executive International Group


History book

On Friday 25 June, we announced our book as part of the XIII Congress ATUADU ENTA, on its first day held in the Chamber of Commerce and Services Uruguayan. After the World Cup on July 17 at the Lafayette Hotel, on the second day of the event mentioned above, we fulfill the promise of being present with the book.
Promise made in two times.The first conference held in June 2008 ENTA "Competitive Marketing: Systemic Model Applied to individuals, organizations and countries."
At the second conference, "Competitive Marketing: Part II" Highway to hell ", issued on March 25, 2009

In Uruguay, from August in major bookstores.Author: Raúl Marcel Olivera

Learn, unlearn and still learning ..

The difference between animals and human beings, is that we we thought, right? Between stimulus and response, we think .. Anyone who acknowledges being in front of an apple is because before he marked the experience, knowledge, values and belief system .. .. because before he believes .. Although our senses make some preference when it comes to learn and keep a conversation .. giving rise to different perceptions compared to the same element or same situation .. 



To understand how the process occurs, one can imagine the person entering data into the computer who processed, stored and updated when circumstances requires. Data are the sensory experiences (what you hear, feel, felt, tasted, see). This is processed and stored. . When is time to decide on how to deal with any situation, the data is updated and takes precedence over who will decide how to make the decision. Specific sensory experience is stored in the brain. What is important to work with it, is to know the structure and the conditions under which processes the experience was stored. All people use all their senses, but adopting one of the following profiles: visual, auditory and kinesthetic (touch, taste and smell).


We act on a representation of reality that is our personal map. Each person is different therefore each map of reality differs from the other map.

See the excellent communication in NLP

Many conflicts arise because we start from the principle that the other has the same references that we use, the same paths of thought and know what we mean.
Truth is subjective, there is no absolute truth. It always depends, up to the reality we all have different interpretations. We are unique beings, the challenge is to accept and learn to live with the world ..


Online Marketing is a reality where everything can be measured based on Web 2.0, Viral Marketing and Social Network Marketing ..







Currently, how many variables you have to control to successfully develop a marketing plan? Reach the 8 P’s" of services? (Product, Price, Place, Promotion, People, Process, Performance and Physical Evidence)

33 P’s of Marketing Mix and 33 C’s of Quality is the model we construct in our book.

MECCA DEL MARKETING COMPETITIVO

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